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Winners of the 2025 Hair Extensions Championship

16.10.2026
5th World Championship HEG 2025 · online
Trophies and personalised diplomas of the hair extensions championship
Trophies and personalised diplomas of the hair extensions championship

In the spring of 2025 the 5th World Hair Extensions Championship HAIR EXTENSIONS GURU took place. It was fully online: neither the master nor the model had to travel anywhere, and the entries were collected by a chatbot. From 17 February to 31 March participants submitted their work in each nomination, and the judges scored it against criteria published in advance. Here are the official results, taken from the protocol of the Hair Extensions Industry Development Association.

How the 2025 championship worked

The defining feature of that season was the way entries were submitted. A master did not have to catch a single competition day and bring a model to the venue: the bot accepted work around the clock for a whole month and prompted which angles to shoot so the judges could see the result in full. That solved the biggest pain in the profession - finding a model for one fixed date.

NOMINATIONSFive directionsShort hair, thin hair, straight cut, creative hair extensions and hollywood hair extensions. The first three follow the model's hair type, the other two are about complexity and showmanship.
CATEGORIESProfessionals and juniorsMasters with more than two years of experience competed separately from those with less than two. Every nomination had its own standings for each category.
SCORINGScore, not a quotaPlacement was defined by the average score, so several masters could share one place - and in hollywood hair extensions no first place was awarded among professionals at all.

The geography of the season is wider than the word “online” suggests: the winners came from Belarus, Russia, Estonia, Poland, Latvia, Kazakhstan, Uzbekistan, Georgia, the USA, Spain, the Netherlands and the DPR, while the full standings also include Italy and the Czech Republic.

Winners of the 2025 championship

Below are the prize places for every nomination and category, exactly as recorded in the Association protocol.

Short hair

Professionals
  • 1st placeAnna Sidorakina Minsk, Belarus
  • 2nd placeMaria Trofimova Rakvere, Estonia, Oksana Shkarupelova Novorossiysk
  • 3rd placeVictoria Shapovalova Homel, Belarus, Anastasiya Misiukevich Gdansk, Poland, Yana Lasskaja Tallinn, Estonia, Elena Sergeeva Armavir
Juniors
  • 1st placeAnna Kalashnik Minsk, Belarus, Diana Reitsnik Tallinn, Estonia
  • 3rd placeYuliya Nupreichyk Gdansk, Poland, Kolosovskaya Dominika-Olha Grodno, Belarus

Thin hair

Professionals
  • 1st placeYuliia Kurta California, USA, Yuliia Cowan San Diego, CA, USA
  • 2nd placeOksana Shkarupelova Novorossiysk, Victoria Shapovalova Homel, Belarus
  • 3rd placeAdiulina Zamira Tashkent, Uzbekistan
Juniors
  • 1st placeAnna Kalashnik Minsk, Belarus, Evgenia Ageeva Khabarovsk, Yuliya Nupreichyk Gdansk, Poland
  • 3rd placeOlga Belashova Primorsky Krai, Arsenyev, Kolosovskaya Dominika-Olha Grodno, Belarus, Alena Ivanova Kirovskoye, DPR, Danil Shestavin Vladivostok, Daria Nichukina Perm

Straight cut

Professionals
  • 1st placeElizaveta Turko Minsk, Belarus
  • 2nd placeOksana Shkarupelova Novorossiysk, Maria Trofimova Rakvere, Estonia, Viktoria Saprina Tallinn, Estonia, Victoria Shapovalova Homel, Belarus, Olga Aleksyutovich Minsk, Belarus
  • 3rd placeKarina Aroyan Gdansk, Poland, Diana Stalmakhova Minsk, Belarus, Elena Zakharova Syktyvkar
Juniors
  • 1st placeAnna Kalashnik Minsk, Belarus, Danil Shestavin Vladivostok, Yuliya Nupreichyk Gdansk, Poland
  • 2nd placeElina Samsonova Riga, Latvia, Yuliia Pinul Marbella, Spain, Olga Val Astana, Kazakhstan, Ekaterina Beshkiltseva Yekaterinburg, Diana Reitsnik Tallinn, Estonia, Angela Piechnicka Roosendaal, Netherlands

Creative hair extensions

Professionals
  • 1st placeSvetlana Tseliuk Minsk, Belarus, Kristina Silaeva Roslavl
  • 2nd placeDiana Stalmakhova Minsk, Belarus, Oksana Shkarupelova Novorossiysk, Anastasia Labus Minsk, Belarus, Victoria Shapovalova Homel, Belarus, Kristina Sharipova Nizhnekamsk, Elena Alpatova Moscow, Elizaveta Turko Minsk, Belarus
  • 3rd placeOlga Aleksyutovich Minsk, Belarus, Tatiana Ivanova Zaslavl, Belarus, Ekaterina Maksimovich Minsk, Belarus, Natalia Khudeneva Khabarovsk, Valeria Flerens Tallinn, Estonia, Anastasia Krauze Moscow, Ekaterina Abramidze Tbilisi, Georgia
Juniors
  • 1st placeValeriia Vuimo Tartu, Estonia
  • 2nd placeYuliya Nupreichyk Gdansk, Poland
  • 3rd placeOlga Soshina Lipetsk, Liubov Pilipenko Bobruisk, Belarus

Hollywood hair extensions

Professionals
  • 2nd placeTatiana Ivanova Zaslavl, Belarus
  • 3rd placeEkaterina Maksimovich Minsk, Belarus, Elena Panarina Rostov-on-Don
Juniors
  • 3rd placeAnna Kalashnik Minsk, Belarus
Full standings of all participants with scores are in the official Association document:2025 championship results protocol (PDF)
Award ceremony of the championship
Award ceremony of the championship

What happened to the winners next

A championship is not a full stop but an entry into a professional ladder. It is easiest to see in those who won in 2025 and in 2026 found themselves on the other side of the judging table.

Oksana Shkarupelova took prizes in four standings at once - second places in short hair, thin hair, straight cut and creative. On the 2026 panel she is already a judge. Kristina Silaeva, who shared first place in creative hair extensions, joined the trainee judges. Anrietta Wagner, a two-time HEG 2025 champion, judges herself in 2026.

There is another path as well: Svetlana Tseliuk, first place in creative hair extensions with the best score of the season, now teaches her own programmes at the HAIRSGURU Academy - a championship leads not only to judging, but to teaching too.

From winners to official representatives of the Association

Yuliia CowanYuliia Cowan, Association adviser for the State of California
Order No. 364-us of 05.04.2026The President of the World Hair Extensions Industry Association appointed Yuliia Cowan national adviser of the Hair Extensions Industry Development Association for the State of California, USA.

After the appointment, Yuliia Cowan began receiving invitations as a judge and speaker at federal American beauty championships and congresses, and her name became far better known in the US beauty industry. The championship win worked as an entry to another market: first place in “Thin hair”, then official status as an Association representative, and then invitations from venues that most masters spend years trying to reach.

First your work is judged. Then you do the judging.

That is how the Association ladder works: participant - prize winner - trainee judge - judge. A title gives a name in the professional field, then comes practice on the panel under the approved regulations, and after that accreditation. So the names above are not just the results of one season, but the pool the judging panels of future championships are formed from.

The 2026 championship: offline this time

25 November 2026, Moscow

The next championship will be held live, at the Holiday Inn Sokolniki hotel, on Day 0 of the META HAIRY FEST festival. The format has changed: half of the work is done before the championship and arrives at the venue already worn, the second half is done in front of the judges within 3-4 hours. What is assessed is not a fresh picture, but how the work holds up.

Places are limited: 21 for masters and 25 for capsulators, applications are accepted until 10 November.

Details and application

How exactly the new format works, who joined the judging panel and why half of the work is assessed after wear - in a separate article: World Hair Extensions Championship 2026.

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