About the project

HAIRSGURU is the anti-marketplace for hair. A platform where extension technicians, salons and studios find hair suppliers directly: no faceless search results, no hidden sellers, and no intermediary standing between you and your supplier.

Why "anti-marketplace"

An ordinary marketplace makes its living by standing between buyer and seller: it strips the brand of its name, controls the price and keeps the customer for itself. With hair that does not work - here people do not buy "an item from a listing", they buy specific raw hair from a specific supplier they trust.

That is why HAIRSGURU is built as a classified platform rather than a reselling shop:

• the seller is visible under their own name and brand, not hidden behind the platform's storefront;
• the terms of the deal, the price and the delivery are discussed between the parties themselves;
• the platform is responsible for the storefront, the search, honest listings and reputation - not for capturing your customer.

What you can find in the catalogue

More than a catalogue

An industry ecosystem has grown around the platform - the reason technicians come back to HAIRSGURU between purchases:

• The hair extensions magazine - deep dives, research and industry news.
• The HAIRSGURU podcast - conversations with the people who shape the market.
• Training and courses - programmes from academies and schools.
• HAIRY FEST 2026 - the industry festival and trade show, Moscow, Sokolniki, 25-27 November 2026.
• The World Hair Extension Association - championships, certification and professional standards.

For brands, studios and technicians

Both a large supplier and a technician selling off surplus bundles can publish a listing on HAIRSGURU. The listing goes out under your own name, and the buyer comes to you rather than into "the platform's basket".

Publish a listing Seller pricing